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SERVICES
I can't wait to work with you!
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Let's get started.
Every business has different needs.
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The Social Route offers a variety of services surrounding social media marketing, strategy + content to suit your business needs.
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Take a look below at our services, and if something sparks your interest, book a free consultation call, or send an email to info@thesocialroute.ca
Social Media Audit + Consultation
Social Media Audit + Follow Up
Who this package is for:
This can be done as a one-time service, especially if you aren't sure what your audience currently is, if your clicks are turning into sales, or whether or not paying for ads is really worth it. This service helps clarify who your audience is, and what steps you should take next to meet your goals.
What's included:
- Complete audit of any social media platform you are on and how you're showing up in the digital space.
- Review business goals, questions and social media goals
- Discuss and recommend a strategy outline that will work for your business
- 60 minute virtual or in-person session to discuss findings
- 2 weeks of follow-up support (clarity, or questions for guidance)
Starting at $179 + HST CAD
* monthly packages available for discount
Social Media Consultation
Who this package is for:
This can be done as a one-time service, especially if you need a little bit of guidance on where to go next! You have someone in-house who does the socials, however they might not know what to post. They have the capacity, time and resources but can't figure out how to engage your audience and to create a meaningful digital community. That's where we come in to assist. We'll sit down bi-weekly to go over a game plan for you and your team and help guide you to finding the best content to create.
What's included:
- Complete audit of any social media platform you are on and how you're showing up in the digital space.
- Review business goals, questions and social media goals
- Discuss and recommend a strategy that will work for your business
- Guiding you on how to optimize bios + keywords
- Bi-weekly review of your content captions, copy and providing insight on edits, additions or suggestions for content
Starting at $400 + HST CAD
* monthly packages available for discount
photo by: Blackbird Photography
Business Start Up
Business Start Up Services
Who this package is for:
You just started a business and while you're a pro in your industry, creating social media channels is not one of your strengths. In fact, you don't even understand why social media even matters. Hey hi, we can help! Let's get you going without breaking the bank. Social media is a cost-effective way to reach a broad audience.
***You must have started your business within the last 12 months for this package.
What's included:
- 1:1 meeting to go over your business, goals, and ways social media can help you succeed.
- Creation of social media channels (up to 3 channels)
- Providing a master list of content ideas for you to create
- Providing industry trends happening + relevant hashtags
- Provide 2 full weeks of content to get you started **please note you may add on more than 2 weeks of content if you'd like
- Suggested social media strategy
- Optimizing bios, keywords and SEO
- Providing hands-on tutorials on how to use specific platforms
- Monthly social media analytics
Starting at $450 + hst CAD
Social Media Management
photo by: Blackbird Photography
Content + Basic Management
Who this package is for:
This is for the client who still wants to create some content, but mainly wants someone else to handle the rest.
This package is where we will create and curate a portion of the content. We schedule a minimum of a one day visit to capture the content needed.
You do the passion content. We create the curated content, and create captions, engagement, reporting and scheduling.
What's included:
- 1:1 kick off call
- Monthly touchpoint call to discuss strategy, key dates + components including marketing goals, content pillars and brand messaging.
- In-person visit within 60km of Norfolk County (travel fee will apply to those outside of area) to film/photograph content for social media
- 2-3 curated posts/week.
We create and curate most of the content and all of the captions and research trending hashtags for your industry.
- Support and communication offered throughout the month via email + phone
- Community engagement on your platforms, (Monday-Friday)
- Captions, hashtags, story prompts
- Consistent industry research + trends implementation
- Analytic overview report where we will discuss and implement social media strategies.
Starting at $950 + hst CAD/month
Content + Full Management
Who this package is for:
This is for the client that wants to be completely hands-off with social media. We create the content, copy, strategy and schedule. From start to finish, we've got you.
What's included:
- 1:1 kick off call
- Monthly touchpoint call to discuss strategy, key dates + components
- Full in-depth social media strategy including discussion surrounding marketing goals, content pillars and brand voice + messaging.
- x2 in-person visit within 60km of Norfolk County (travel fee will apply to those outside of area) to film/photograph content
- 3-4 curated posts/week.
***We create, edit and post all content along with all of the captions and research trending hashtags for your industry.
- Support and communication offered throughout the month via email + phone
- Daily community engagement on your platforms (Monday - Friday)
- Captions, hashtags, story prompts
- Consistent industry research + trends implementation
- Focus on building an online community
- Monthly analytics report where we will discuss and implement social media strategies + quarterly overviews.
Starting at $1450 + hst CAD/month
***packages can be customized, per business request.
Basic Management
Who this package is for:
This is for the client who wants to create content but doesn't have the time to really manage the account, or really know when things should be posted. Do I use Facebook? Instagram? YouTube?
You do the content. We create the captions, engagement, reporting and scheduling on the proper platforms.
What's included:
- 1:1 kick off call
- Support and communication offered throughout the month via email + phone
- Content ideas for your industry + niche
- Captions, hashtags, story prompts
- Consulting with content that you create to ensure it matches business goals
- Analytics overview
Starting at $525 + hst CAD/month
Add-ons
Newsletter copy + content
Ad management
LinkedIn Moderator in groups + pages
Social media tools resource list
I know it might seem scary, but I promise we will take great care of you.
Shoot us a message and we can chat about your needs.
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